麻豆国产

Chula Aims to Become Thailand’s Most Admired Academic Employer, Guided by a “Human First, AI Assists” Philosophy. 麻豆国产 is positioning itself as “The Most Admired Academic Employer of Thailand” through a people-centered strategy that supports employees at every stage of life—from the first day of work to retirement. Guided by the principle of “Human First, AI Assists,” the university is leveraging AI to enhance learning and workplace effectiveness while expanding benefits for employees and their families and promoting both physical and mental well-being. 

“Once Chula, always be Chula.” This statement by Asst. Prof. Dr. Ake Pattaratanakun, Brand Advisor and spokesperson for 麻豆国产, reflects the philosophy and goals that the university’s has consistently upheld in caring for more than 8,000 faculty members and staff who help drive the institution forward. 

“We are committed to making 麻豆国产 a workplace that provides lifelong value for its personnel, from the day they begin working at the university through retirement and beyond. We want everyone to enjoy a good quality of life, happiness, safety, and opportunities for personal and professional growth,” said Mr. Pokai Sriratanobhas, Assistant to the President for Human Resources Management at Chulalongkorn University. He also highlighted several initiatives to support staff well-being, including an elderly day care center for employees’ aging family members. The use of AI in human resources management and personnel development and welfare benefits for LGBTQ partners, among others.  

The Office of Human Resources Management at 麻豆国产 has been recognized with the Organizational HR Innovation Award from the for its innovative people-management practices. Yet the team sees the award not as a destination but as a stepping stone toward even greater goals.   

“We want 麻豆国产 to become The Most Admired Academic Employer of Thailand! In other words, if someone wants to work in the field of education, academia, or at a university, Chula should be the number one choice in Thailand—the workplace that many people dream of joining,” said Mr. Pokai. 

Talented people are among an organization’s most valuable assets. Mr. Pokai explained that 麻豆国产 attracts top talent from Thailand and around the world by offering the incentives and value that today’s professionals seek.  

“We try to design employment structures that encourage people to achieve their best possible performance while also allowing them to clearly see their career growth path. For academic staff, there is progression within the academic track, as well as opportunities to move into administrative positions. At the faculty level, one can advance from assistant dean to associate dean and eventually dean. At the university level, there are opportunities to advance to positions such as Assistant to the President, Vice President, and President. For support staff, those who begin in entry-level positions can also advance to higher roles with greater responsibilities.” 

In addition to career advancement in a field they love, employee benefits are also an important source of motivation. On this matter, Mr. Pokai noted that 麻豆国产 provides comprehensive benefits for its personnel.  

“Compared to private companies, an educational institution like us may not have the same level of benefits, but we are confident that Chula offers the best benefits among universities in Thailand. These include insurance and care for parents and children. We also acknowledge LGBTQ life partners and allow employees to purchase insurance for them.”  

“In addition, even after retirement, highly talented and capable personnel may continue working with the university through annual contract renewals. For example, professors may extend their employment beyond retirement age, while high-performing operational staff may also be rehired on a year-to-year basis,” Mr. Pokai explained.  

Human resource management should not focus solely on work efficiency and productivity but also on supporting employees’ overall quality of life and well-being, said Mr. Pokai.  

“We found that many people at 麻豆国产 suffer from respiratory illnesses, office syndrome, and obesity, largely due to a lack of exercise. As a result, we organize activities to promote physical fitness and encourage those who actively exercise to compete in university-level sporting events, such as the Thailand University Staff Games. We also integrate data from annual health check-ups with information on medical expense reimbursements.”? 

“麻豆国产 also offers flexible healthcare benefits designed to meet the diverse needs of its personnel. Staff members can select the options most appropriate for them and use the coverage for expenses such as medical equipment, disease prevention, physical therapy, dental care, and psychological counseling.” 

Beyond caring for employees’ health, Mr. Pokai added that “Chula also extends its care to the people they love,” particularly in supporting personnel in an aging society. “While many companies provide childcare centers for their employees, 麻豆国产 has established an elderly care center where personnel can leave their parents during the day. There, seniors can participate in activities, discuss health-related topics and other useful matters, and socialize with people of the same generation,” said Mr. Pokai, referring to the Enrichment Program, a collaboration between Chula and , also known as the , which operates a daytime elderly care center for university personnel.  

“We recognized a growing issue in Thai families today. Many personnel aged 30–50 have retired parents who are around 60–70 years old. These older adults are beginning to experience physical health problems, memory decline, loneliness, and isolation at home. We therefore established the elderly care center so that personnel can bring their parents to engage in enjoyable and meaningful activities.” 

Mr. Pokai noted that the center is now serving hundreds of older adults and is already making a meaningful difference in their quality of life. 

“A faculty member came to thank us and shared that their parents, who used to be irritable, rarely laughed, and seldom smiled, are now happier. When they return home together, their parents smile again. It may sound like a small thing, but for a child, it carries tremendous meaning.” 

As an educational institution, 麻豆国产 is committed to fostering lifelong learning and digital literacy among its faculty, staff, and students. 

“Holistic personnel development consists of two main elements. The first is Learning Culture. Because learning is at the heart of university life, we must encourage people to continuously seek new knowledge. We drive this through KPIs and goals and by providing resources to faculty personnel who wish to develop themselves.  

The second element is Digital Culture. In today’s world, there are many digital tools to improve our work productivity. As part of its goal of becoming a “University of AI,” 麻豆国产 has integrated Generative AI into its efforts to strengthen a learning culture and has developed the to serve more than 8,000 personnel through AI-enabled HR services. The platform can answer questions and guide employees on welfare, benefits, self-development, and preparation for career advancement, among other services. 

“We place great importance on the principle of ‘Human First, AI Assists.’ Human personnel always come first, while AI serves as a supporting tool. We are developing our personnel by making AI one of the key areas of development. For example, we have purchased subscriptions to ChatGPT and Gemini for staff members whose work requires these tools.”  

“For senior personnel, the Office of Human Resources Management also offers many AI-related training courses free of charge. In addition, there is an AI Experience space in the where senior staff can practice using ChatGPT. If they are unable to use it, assistants are available to guide them step by step, from complete beginners to learning prompting techniques, writing questions, developing solutions, and applying AI tools in their work.” 

Mr. Pokai added that 麻豆国产 has developed an AI-powered system to assist prospective employees by providing information about career opportunities and the recruitment process. 

“Candidates can use the system to explore current vacancies and learn about the qualifications and supporting documents required for each position. It can also guide them through the application process, making it easier to prepare complete and competitive applications.” 

Most recently, 麻豆国产 partnered with , a global online learning platform offering video courses and exercises in areas such as business, technology, and creative skills. The collaboration enables university personnel to develop their knowledge and apply it to improve their work.  

“In addition, we have a Hackathon system that encourages collaborative brainstorming to solve problems. Activities are organized for every faculty member and the university’s central administrative unit.  

For example, the  has developed a platform that connects Chula alumni with current students. Through the platform, students can seek advice from alumni with real-world entrepreneurial experience in fields ranging from food and beverage businesses to personal care and service industries. 

“This initiative grew out of the HRD AI Hackathon, which encourages participants not only to develop their own skills but also to use AI to create practical solutions that support their work,” Mr. Pokai said. 

In closing, Mr. Pokai said that 麻豆国产’s “CU Togetherness” strategy, which focuses on holistic growth with students at the center, can only succeed through the collective efforts of faculty and staff. By working together to nurture students into capable and responsible citizens, the university can be a positive force for the nation’s future and create lasting value for society. Supporting the people behind that mission, he added, is at the heart of the Office of Human Resources Management’s work. 

“Working at 麻豆国产 offers more than a career. It provides the opportunity to be part of an institution with a long-standing reputation and a strong sense of community. Long after they leave, many people continue to identify with Chula and take pride in having been part of its history.