????? ???????????????”???????????????????” The Most Powerful Brands of Thailand 2024
?????????????? ?????????????????????????? ???????????????????????????????????? “The Most Powerful Brands of Thailand 2024” ???? “??????????????????????????????? 2024” ??????????? 30 ??????? 2567 ? ????????????? ????? ?.??.?????? ???????? ????????????????????????? ???????????????????????????????????????????????????????????????? 29 ?????????????? ??????????????????????????????????????????????? ?????????????? ??.??.????? ???????? ????????????????????? ?????????????????????????? ??????
????????????????????????????? “The Most Powerful Brands of Thailand 2024” ??? “7 Generations of Thai Consumer” ??? ??.??.????? ?????????? ??????????????????? ??????????? “?????????????????????????????????: Unfolding 7 Generations of Thai Consumers” ??? ??.??.????? ???????? ????????????????????? ??? ??.?.?.?????? ????????? ????????????????? ???????????????????????????? (Master in Branding and Marketing: MBM)
??.??.????? ???????? ????????????????????? ?????????????????????????? ????? ???????? ??????????????????????????????????????????????????????????????????????????????????? ?????????????????????????? ????? ?????????????????????????? 2 ?? ?????????????????????????? 7 ??????????????????????????????????????????????????? 29 ?????????????????? ??????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????
??.??.????? ?????????? ??????????????????? ???????? ????????????????????????????????????????????????? 4 ???? ?????? ??????????????????? (Awareness) ??????????????????? (Preference) ??????????????? (Usage) ???????????? (Image) ???????????????????????????????????????????????? Market Share, Mind Share ??? Heart Share ????????????
??.?.?.?????? ????????? ????????????????? MBM ??????????????? ????????????? ?????????? ???????????????????????????? ????????????????????????????????????????????????????????????????????????????? ???????????????????????????????????????????? ????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????????????
??? ??.?.?.?????? ????????? ????????????????? MBM ???????????????
?????????????????????????????? The Most Powerful Brands of Thailand 2024 ?? 29 ????????????????????
???????????????????????????????????????? (Personal Care & Household Products)
- ?????????????????????????? (Body Wash) ????? ?????? ??????????? ??? ???????? ?????
- ??????????????????? (Hair Care) ?????? ?????? ??????????? ??? ???????? ?????
- ??????????????? (Fabric Wash) ???? ?????? ??????????? ??? ???????? ?????
- ???????????????????? (Oral Care) ?????? ?????? ??????-?????????? (?????????) ?????
- ????????????????????????????? (Facial & Skin Care) ?????? ?????? ????????????? (?????????) ?????
??????? (Automotive)
- ????????????????? (Commercial Vehicle) ??????? ??????? ????? ?????? ??????? ??????? ????????? ?????
- ??????????????????? (Passenger Car) ??????? ????? ?????? ??????? ??????? ????????? ?????
- ????????????? (Motorcycle) ?????? ?????? ????????? ?????
??????????????????????????????? (Technology Products & Services)
- ????????/???????? (Laptop/Notebook) ??????? ?????? ??????? ??????????? ?????
- ?????????????? (Mobile Phone) ?????? ?????? ????????? ????????????? ?????
- ????????????????? (Food Delivery Platform) ????? ???? ?????? ????? ????????? ?????
- ????????????????????? (Social Network) ??????? ????
- ??????????????????? (TV Streaming) ?????????? ?????? ?????????? (?????????) ?????
- ??????????????? (Online Shopping) ??????? ?????? ??????? ????? (?????????)
??????????????????? (Food & Snacks)
- ??????????????????? (Instant Noodle) ????? ?????? ??????????? ????? (?????)
- ???????????? (Canned Food) ?????????? ?????? ??????????? ?????
- ??????????? (Milk) ????????? ?????? ????????????????? (?????????) ????? (?????)
- ??????????? (Snacks) ???? ?????? ???????-????? (???) ???????? ?????
- ????????????? (Seasoning) ???? ?????? ?????????????? (?????????) ?????
??????????? (Beverages)
- ?????????????????? (Energy Drink) ????-150 ?????? ??????? ????? (?????)
- ???? (Coffee) ??????? ?????? ???????? (???) ?????
- ???????? (Juice) ????? ?????? ????-??????????? (?????????) ?????
- ?????????????????????? (Functional Drink) ??-??? ?????? ?????? ??????? ?????? ?????
???????????????????????????? (Restaurant, Financial Services & Property)
- ?????? (Bank) ???????????????? ?????? ???????????????? ????? (?????)
- ??????????? (Life Insurance) ?????? ?????? ?????? ?????
- ??????????????? (Car Insurance) ??????????????? ?????? ??????????????? ????? (?????)
- ???????? (Coffee Shop) ????? ?????? ?????? ???. ??????????????????? ?????
- ???????????? (Chain Restaurants) ?????? ?????? ?????? ?????????? ????? ????? (?????)
- ??????????????? (????????????) (Property (Resident) ?????? ??????? ????? ??????????? ????? (?????)
